Million Dollar Producer Show
The Million Dollar Producer Show™ interviews highly successful financial professionals, thought leaders and organizations in the financial services and life insurance industries. This podcast is here to help answer the key question: “What are the insider secrets to stand out in a noisy marketplace and consistently attract and convert high value clients?” To get answers each week, subscribe to the Million Dollar Producer Show.
Million Dollar Producer Show
066: Unlocking Your One Big Idea: Insights with Gabe McManus
In this podcast episode, I welcome a special guest my older brother, Gabe McManus. Gabe joined our team as a book coach this year, bringing his deep passion for personal finance and his unique background in theater and editing to help financial advisors craft compelling narratives for their books.
This episode dives into Gabe’s journey from an avid personal finance enthusiast to a professional book coach, highlighting his approach to helping financial advisors find their unique voice and reach their ideal audience.
Gabe's Journey: From Finance Enthusiast to Book Coach
- Personal Finance as a Hobby: Gabe discusses his love for personal finance and the hundreds of books he’s read on the subject, ranging from classics like Rich Dad Poor Dad to The Millionaire Next Door.
- The Importance of Storytelling: With a background in performance, he shares how he helps advisors translate complex financial ideas into engaging stories that resonate with readers.
Helping Financial Advisors Publish Books
- The Power of the “One Big Idea”: We discuss how impactful books are often anchored by a single compelling idea, I share how our latest book projects are focused on helping advisors clarify their message to resonate with potential clients.
- Overcoming Financial Stress: He recounts his own experiences with finances and how sequencing money management decisions can relieve financial stress. He reflects on stories from our clients, showing how the right financial guidance can transform lives.
- Creating Financial Harmony in Relationships: We explore how the principles in books we’ve worked on, such as managing finances with intention, can foster healthier conversations about money between couples.
The Role of Financial Advisors in Personal Finance
- Beyond Investment Products: Gabe explains how working with advisors has shown him the holistic support they offer, which goes beyond mere product recommendations to include guidance on wealth building and financial independence.
- Pre-Selling Through Books: I talk about how a well-written book can serve as a powerful tool for advisors to pre-sell their services by sharing their expertise and philosophy before they ever meet with potential clients.
Takeaways for Financial Advisors
- Every Dollar Should Have a Purpose: We discuss the concept of giving each dollar a purpose, a core tenet of the books Gabe and I admire, which helps clients build wealth over time by automating their savings and investment processes.
- Write Your Own Financial Legacy: For advisors considering writing a book, Gabe and I emphasize the importance of identifying their unique message and leveraging it to inspire change and attract clients.
- Creating a Ripple Effect: Gabe shares stories of how his clients’ ideas have influenced him personally, even affecting his conversations on the golf course and beyond.
About Our Guest: Gabe McManus is a Theatre Arts Teacher and Book Coach with a passion for personal finance.
- You can learn more about his work: https://www.linkedin.com/in/gabe-mcmanus-0350505b/
About Your Host: Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.
Claim your free audiobook copy at: www.theshortbookformula.com
Welcome to another episode of the Million Dollar Producer Show. I'm your host, Paul G McManus. Today I have not only a special guest, but I would dare say a surprising guest. I have my older brother. His name is Gabe McManus. Welcome, Gabe.
Speaker 2:Thank you. Paul has to say that because we want Thanksgiving to go well this year, so the most special, of course, right For anyone that's been following me for a little bit.
Speaker 1:I'm currently living in St Louis, which is completely out of left field because I've been living in San Diego forever. But my whole family's decided to move from Southern California out to the St Louis area because I run an online business, joined them, and we actually have Thanksgiving together. The reason I have Gabe on my podcast today is that he this year has joined my company as a book coach. We've been doing extremely well, especially this past year. We've been growing rapidly, bringing on a lot of new financial advisors to help them write and publish their first books, and so Gabe was one of the first people I reached out to to see if he'd be willing to become a book coach because of his background and, really, I would say, his passion for personal finance. But I want him to introduce himself a little bit and I'll maybe ask a few questions to guide the conversation. Gabe, first and foremost it, and I'll maybe ask a few questions to guide the conversation.
Speaker 2:Gabe, first and foremost, tell us a little bit about your background and why you decided to join us as a book coach at this stage. This started from sitting in the hot tub with my brother and talking about what he does, and it was so fascinating to me because I love the subject of personal finance. It's my hobby, I read as many books on it as I can. I also have a background in editing, and so as we started talking about what Paul's been up to, it just became it was such a great opportunity for me to get to go and to work with him on this. I don't know that we could have ever guessed that we'd be working together someday, paul, but it's truly been a pleasure and getting to work with your clients.
Speaker 2:I think you have some fantastic clients. It's so interesting to talk to them about what they do. Financial advisors work in a space that I think is amazing, and they're able to help people, and so my background comes from the performance side of things. I've worked for a long time as a teacher working with performers a lot of theater and I found that there were similarities because, from the book side and from the performance side finding these ways of helping financial advisors craft their message in a way that reaches audience. It's just been a great fit and a lot of fun.
Speaker 1:I think what's remarkable is that you have a passion for personal finance books. I think you actually put this on Facebook somewhere, but in the last year or two, how many personal finance books have you actually listened to that?
Speaker 2:is a good question. So on December 31st every year I list the books that I listened to and so I go out hiking and I'm listening to personal finance all the time and people they're usually surprised if they know that side of things, that I do work in a different field because they think this must be my one and only, but it's. I try to listen to at least 20, 30 finance books a year because I find the ideas in them so fascinating and how we can apply them to change our financial situations.
Speaker 1:What's an example? Maybe one, two or three books that you've listened to that have made an impression and, by extension, why have those books made an?
Speaker 2:impression. That's a good question. One of them that I go back to often is the Richest man in Babylon, which really helped me to think about buying assets and so they can go to work for you, and so it's not you, it's not your labor, but it's paying yourself first, and so I've really tried to incorporate that into my life, instead of everything coming in and going straight back out the Millionaire Next Door. I love that book. I love the ideas that it's really not about what you're presenting, but it's about a lot of the people that have the wealth in America that they don't live luxurious lifestyles. I like that idea. The third one it's a good question. There's a lot of options. I feel like I'm going to say the wrong one, but I think maybe Rich Dad.
Speaker 1:It's one that I think even a lot of financial advisors have listened to and have read. It's often brought up in conversations. I listened to that or read it way back when, and the cool thing about books like Rich Dad Poor Dad is that you not only read it once, but because, if the message is done well, what tends to happen is that you'll listen to it or read it multiple times. So a book really helps people shape their philosophy about their finances, and it also becomes a book that people whether it's your ideal readers or your peers begin talking about right. Peers begin talking about right. How many times have you brought up Rich Dad, poor Dad in a conversation to someone to help either make a suggestion or explain your point of view?
Speaker 2:I think it's just Rich Dad, poor Dad. It's one of those sticky ideas that just from the name alone you get the concept and the author, regardless of a person, agrees with everything that's written in the book. Immediately you have this sense of oh, there's a different way, that I can go here and that the choices that I make are going to impact whether I'm heading down the rich dad road or the poor dad road, and so that helps me. I was just talking to a high school student the other day who had just picked up that book and he was getting inspired by it, and I think it leads to good conversations and to some good, inspired thinking on the subject.
Speaker 1:Another one that you mentioned is the millionaire next door. I think I read that 10, 20 years ago To your point. Essentially, what I would call the one big idea is that millionaires actual millionaires tend to live below their means, and it's counterintuitive in many ways, because the people that spend their money, buy the big house, get the fancy car, live lavish lifestyles. We mistakenly think that they're actually wealthy. Oftentimes they might be high income or they might be in debt or some combination. So I want to introduce the concept in this conversation about what we call the one big idea.
Speaker 1:In the past month released the second edition of my book, the Short Book Formula, and I've updated it with a lot of new information. I've refined it. I've also created a whole new section of it where it's all about marketing strategies for financial advisors. That once you publish a book now what, how do you really turn this into a 10X investment or more? For financial advisors? That once you publish a book now what, how do you really turn this into a 10x investment or more?
Speaker 1:I want to highlight that for anyone who's either already purchased my book this is a highly recommend getting the second edition or, if you haven't purchased my book, you can do so. Just make sure to look for the second edition, and those are available on Amazon. But in chapter two of the book I introduced the concept of the one big idea. What is the North Star for your book? And just the books that we've talked about so far, from Rich Dad, poor Dad, to the Millionaire Next Door and to the Richest man in Babylon these have all been impactful because they really come back to one or the other idea. Would you agree with that assessment?
Speaker 2:Yeah, I agree that one big idea. It's so important because you want to be clear in your messaging. If it gets too scattered, it's easy to lose an audience, and so something that's going to stick in their head long after they've read it is the most important thing that you can do when thinking about writing your book.
Speaker 1:I want to have some fun here, because this year Gabe's taken on a number of new clients as the book coach and I think what's most interesting at least from my perspective and Gabe, I think you'll agree with this is that even though you've read all these books about personal finance, you started this as what I would say a skeptic when it comes to financial advisors. Tell us a little bit more about your skepticism, but I'll give you the through line that we'll get to is that Gabe has changed his tune. But let's start with the skepticism. What, despite all this information you've had and being interested in money and personal finance, what's been your position up until recently?
Speaker 2:I want to throw another book out there and this is something that I've listened to more than once and it's Unshakeable by Tony Robbins.
Speaker 2:In that book, a lot of the messaging is about avoiding fees, about investing in an S&P 500 index fund and letting your money grow and not having it eaten away by fees, and so I think a lot of my skepticism came from that angle, thinking I don't want to talk to somebody who doesn't necessarily outperform the market and I'm paying my money in order to get that advice. What I didn't realize is that there's so much more to it than that, and so a lot from talking to financial advisors now because now I'm having real conversations and realizing that there's so much more, that there's so many more things that they bring to the table that help me as an individual, that are going to help their clients in order to turn their financial lives around and to really begin to build wealth. And that was a missing piece, because on my own it wasn't happening, and I think that through the advice and through talking to advisors, I've realized how important it is.
Speaker 1:That's such an important thing, especially as an advisor, to listen to, because you have invested a lot of time, energy, in what you do you provide. What I've done for the past close to a decade now, really since 2016, when I started working more or less exclusively with financial advisors is that I've unlike Gabe, who's listened to a lot of books and got a lot of advice that way I've just been. I've worked with close to 500 financial advisors, and oftentimes it's interviewing them and deep diving into their value proposition, their stories, and so I've learned a lot just by talking to all these, directly to all these financial advisors In that time. To me, it's been fascinating because when I started out, I spoke to more advisors that were maybe more, a little bit more life insurance based, and so I got to understand the benefits of life insurance, such as whole life insurance, and I was through that. I was motivated and inspired to invest in a whole life policy, which I'm happy that I did and at that time I chose an advisor. Her name is Nancy and I chose her because I just felt that I trusted her. I felt that she was an expert at what she did. I felt that I could trust her and she would help me make a decision that was in my best interest, and so I wasn't scared of her trying to quote unquote sell me something. I was already sold on the product and she would help me make a good selection, and part of the reason I bring that up is that who's your real competition, right?
Speaker 1:I think there's probably two categories that come to my mind, which is number one. It's the do-it-yourselfers, it's the people like Gabe, who are just skeptical, that don't see the value. They've listened to books and essentially they come from a perspective that just invest in the S&P 500, broadly speaking, avoid fees at all costs, and they've gotten that advice and, whether it's right or wrong, they've gotten that advice from books, from authoritative sources that, like Gabe mentioned Tony Robbins, and I think there's another one that comes to my mind at least, and probably most of us have watched the movie the Wolf of Wall Street, and there's just a fear that an advisor is a salesperson and is going to take advantage of you. I've used an advisor before to invest in a specific product, but I've not actually hired a full-time financial advisor that I work with on an ongoing basis, and so Gabe and I are going to in a moment we're going to start talking about one of the clients that's come to us. His name is Steven.
Speaker 1:We're not going to disclose his full name because we've not been given permission to do so. We haven't asked him. His story is remarkable and it's had a big impact on both of this and Steven, if you're listening, hello, we're about to talk about your story, but we'll keep your last name and book title private as of this moment. But we do want to really highlight you because you and your ideas have had a profound impact on the two of us and it gets into the idea of the one big idea. Gabe, I'm going to toss it back to you now. You worked with Stephen as his book coach and just tell me, based on coming into that as a skeptic to where you are today, share with us what transpired and what impacted your thinking.
Speaker 2:Working with Stephen really did change my thinking on it very quickly. And when you're talking, paul, about that one big idea, when I had these conversations with Stephen, what I found myself doing was the next day when I was with friends or out on the golf course, that I was repeating these ideas, that I was talking to friends and saying have you thought about this? Does your financial advisor talk like this? Do you have this message? So I realized that it was something unique and special because it had me thinking about it. We've had long conversations about those ideas and so I thought that really showcases how one big idea can really just start reaching out and for your clients, when they get to talking about it, it's such a big winner.
Speaker 2:His ideas I feel as a do-it-yourselfer and we had open conversations where I would say here's my concerns. I want to backtrack real quick and say, tony Robbins, I still love your books and your ideas. I am not knocking it. I still don't want to pay fees and I still believe in the S&P 500 index, but now I've seen that there's a broader picture, also With Stephen's ideas.
Speaker 2:It really was challenging my thinking and so all of the locked in positions that I had, I found myself nodding along and saying, yeah, it was like he was getting into my head that, yeah, that took place between me and my wife at the time, and this is something that I'm dealing with. And oh, and there's answers too, and here's how you can stop working. You can stop dealing with the same problems and you can move on to cooler problems, and I really liked that, and so I think it helped transform my thinking on the subject, and it shows that when you're clear about your message, you can really have a great impact on people in the way they think, especially about their money.
Speaker 1:I would add to that that, working with so many financial advisors as my client generally, oftentimes people will say, hey, we should talk about this and another, and normally I politely decline, at least until I get to know them really well. And the ideas that Steven brought just during the very first call just be clear. He was buying into my services. He was there to start as an author, but he shared, he took the time to share his idea for the book, and I was genuinely impressed. And it was super genuine because by the end of the call he essentially said hey, I'm happy to set up a call with my team so we can see how we can help you. And up until that point I would never have said yes, but I was genuinely impressed by the idea. And this is probably a few months back and since then I've become a client, and it's only been probably a month or so now that I've been a client, but I've been very happy with everything that he's done. I wanted to make sure that I was making a good choice for myself, as we all do, as your prospects do, and so, even though I had said yes to the first call, I wasn't convinced yet Right, and so by the very first call it's. He was in a situation where, I would argue, most advisors would love to be, where he didn't have to pitch me, he didn't have to educate me, he didn't have to sell me. He could have just said sign here and we'll move forward. And I would have said, sure Cause I was already pre-sold, I was already on the ideas and I said, no, take me through the process. I was just curious, really, as to see what he did, but I was pre-sold going into that call.
Speaker 1:Again, that's one of the things about writing and publishing a book is that ultimately, if we can capture those ideas and use it as a marketing tool to get it to your prospects in advance of that first call, it'll help pre-sell them on the value that you bring.
Speaker 1:Or if they come to you and they haven't read your book, if you give them the book, say, between meeting number one or number two, and you give it to them as a homework assignment to read before that next meeting, you can pre-sell them on that second meeting, which allows you to be a lot less salesy. It allows you to save a ton of time because you're able to more quickly take someone from I don't know who you are to suddenly, where have you been my whole life? But so I'm getting a little bit off track here, but I did think that was useful to share, and so let's talk briefly about the big idea or a couple of the tangents that were impactful for you and me, gabe, in terms of his book specifically, what was it? What was the big idea, or what were some of the ideas that are memorable to you?
Speaker 2:I think, starting off, it's about he used the word sequencing that there's things that we want to do in life and he's not saying no to any of that. So it's not just the frugality of don't buy lattes and so you can have more money, but it's that you can do all of these things and he wants you to do all of them, but it's the right order. So taking your money and taking a hard look at what you spend, what's coming in and what's going out, then putting it into different buckets and so you're looking ahead. One of the ideas was that we spend Christmas every year, maybe if you're buying Christmas presents or other presents for other holidays or birthdays and then we act surprised when we get there. That wasn't part of my budget, but that we can start anticipating some of these costs, like auto repair, new tires for the car, things that come up. But when we look at it and put it on a spreadsheet, that it really becomes clear about what we're spending. And then taking a certain amount and making that what you can spend on your weekly spending and paying yourself into a different account.
Speaker 2:So, based on that, I have several different bank accounts now, a couple of checking and a few savings and things are organized in a different way than they've ever been organized before.
Speaker 2:And I'll tell you, the transformative part about it is that before I had budgeting apps, I never really used it. I thought I can only spend this many thousand this month and it just didn't really work. But now that spreadsheet's open all the time and I'm thinking how can I make this work better for me, how can I improve it and get it to the point where, instead of dealing with the same old problems every month, where I only have this much coming in and it's all going right back out, where I can get to the point where I can save more and I can contribute more to my retirement and I can start to build real wealth and have money to do things. And those are the cooler problems that he talked about. So I think the way that it was sequenced about we start here and then we're moving towards these much better goals I thought that's something that I can really get behind and is going to change the way that I think about my money and the way that I manage my money.
Speaker 1:I'm going to take the liberty of throwing you under the bus for a second. Not throwing you under the bus, that's phrased wrong. I'm going to get into the realm of TMI perhaps, where you're like why'd you say that? But I did hear you say it. I think you did mention that you have an alimony payment and I can imagine that for couples, one of the biggest arguments is personal finances.
Speaker 1:In the book, stephen talks about his own journey with his wife, kelly from say, 20 years ago to now, where they started out and he would question her purchases, and he described himself as judge, juror and executioner and how his system helped to go from that dynamic, which wasn't healthy, to now a very healthy dynamic.
Speaker 1:This is in the book so I can share it. I believe he's gone from essentially starting out in his twenties with no net worth and now he has, I want to say, $9 million of assets, and he's only 44 years old and it's a remarkable quote, unquote rags to riches case study, which is part of really why I think Gabe and I were attracted to the idea is because it's like it's not just theoretical, it's like hey, here's exactly what I did, this is what my wife and I did which is just really impactful. But just from maybe that perspective of his approach and how it actually can help couples genuinely potentially heal some of that discord that they might have when it comes to personal finances, especially if one's a spender and one's a saver. I know it's probably too late. I don't know if you had come across some of these ideas maybe a few years ago. What are some of the lessons that you've?
Speaker 2:learned that's exactly right, and that's what I told him several times in our conversations is where were you 15 years ago that this would have been so useful to hear back then? But that was one of those nodding my head moments where he's talking about his wife coming in with the target bags and immediately the questions are coming out of his mouth about how much did you spend and did we need that? And I thought, yeah, that was me all the time, and that there's always going to be in relationship. There's going to be the yes person and the no person, and if that doesn't get worked out in a harmonious way, it leads to trouble in relationships.
Speaker 2:And so I was just on the golf course this morning and my friend was telling me about some purchases that his wife had made, and so we were talking about, if you have common goals that you can get onto the same page of look, here's where we're trying to go, and so this is why we're limiting our spending during the week. And so if you're both trying to get to the same destination, then maybe it helps people to bridge that gap and to reconcile the different wants and needs, and then it's not a matter of because then if you've got a set spending amount and it's been transferred, hey great, was it out of that? Perfect. Then you don't have to worry about what's being purchased, that you're making decisions together. So I think to me that was a revolutionary idea, because in my marriage we didn't have a great system for talking about finances. It usually was more of a stress point, which I know it is for a lot of people.
Speaker 1:From my perspective, I think what he does a remarkable job of is talking about behavioral finance, but in a way that's very relatable. So it's not just a theoretical concept of behavioral finance, but it's actually he does it through the stories about himself and his wife and people that he's come across over the course of his career, and then the very beginning. One of the things he talks about is that when he was starting out as a financial advisor and he was in his early twenties, he would speak to countless retirees and pre-retirees in their fifties, sixties and seventies and what he discovered was that every single one of them one of the three things at that stage in their life which was time, health, no financial stress, so that they weren't financially stressed at that point that they had choice in terms of what they did Did they retire, did they continue working, did they do something else but time, health and choice. And beyond that, what he realized was that the people that were coming to him a lot of them retired, if they saved in a 401k had done a decent job of accumulating money. Maybe they had a couple hundred thousand, maybe a couple million, whatever it was, it was because of the automation of that allowed for that and at the same time, if he asked that, maybe they had a million in their 401k. But if he asked them, how much do you have in your bank account? It was maybe a couple thousand dollars. And so suddenly he wasn't able to work with them per se because they didn't have the cash or the money to do it.
Speaker 1:But ultimately what he found was that his aha moment was that when every dollar has a purpose before it's spent, you can really that's the behavioral aspect that you can change people's behaviors much more easily, I would say and make a much bigger impact versus simply talking about different financial products and strategies. In other words, he calls it the out of sight, out of mind account. So every dollar, before you even hit someone's bank account, goes to a third party account, out of sight, out of mind account. It reminds me a little bit of the book Profit First, but which is meant more for business owners, but it's a similar concept. And so by the time the money goes into your spending account or accounts, it's already been determined how much and for what activities. And so, like myself, I've never been much of a saver and I've never budgeted, which now to me seems ridiculous, but the process becomes super easy once you think about it in the way that he sets it up, and so every dollar has a purpose and you're now you're just accumulating money on autopilot, similar to how people accumulate money in their 401k on autopilot. Now he's helping me to accumulate money on autopilot that before would have ended up likely being spent, and so, again, just a remarkable system.
Speaker 1:So I guess I haven't thought through the one sentence. To describe is one big idea. There's a couple of different things that come to mind, but perhaps one is that every dollar should have a purpose because there's elements of automation, there's elements that are similar to other systems, other books, but probably the one that I haven't necessarily heard from others is that every dollar should have a purpose from day one. I think that would be my takeaway from his one big idea. What would you add to that, if anything?
Speaker 2:I think that's a clear way of putting it. I think that every dollar having a purpose that helped to change my thinking about it, because I really was living prior to that and thinking about it in that way, it's like a financial lie and I think that's one of the things that he was willing to say that the industry is lying to you when people are telling you, yes, you can do this, that they're wrong, and people don't want to tell you no, and I hadn't been told no, I wasn't telling myself no, but that really, if it's not there and when you're looking- you deserve that latte.
Speaker 1:Go ahead, buddy.
Speaker 2:Yeah, if only it was just a latte, but it's usually bigger things. You want to take a trip, you want to do something and again, it's not that you shouldn't do it, but if the sequencing hasn't been done correctly, then really you're not in a position to do it. Sometimes you have to make hard choices earlier, and so when you give every dollar a purpose and say, do I want my dollars going to this or do I want to be able to save into the buckets for travel and so I can have the opportunity to do it, and then, if it's there, fantastic, enjoy your trip. And so I thought that's going to leave me instead of just spending. I'm not a huge spender where I'm spending crazy on credit cards. I try to follow other books like total money makeover and get off of credit cards and things like that. But it feels so much better if you've really done the sequencing correctly and so you've given that dollar purpose. It's in my travel bucket.
Speaker 2:And so now, when my golf buddies want to go to Phoenix and do golf and barbecue for a weekend, I'm like perfect, I've got the money, let's go, and I can enjoy it without feeling like how am I going to suffer for this later? Or how's my retirement not going to, my retirement needs not going to get met? Because I've made these choices when I was younger and not thinking. That's what he said it's you don't know the person you're going to be.
Speaker 2:He's seen so many people reach that retirement threshold and they all want the same thing. And that he said it's the hardest thing to convince somebody they're going to be somebody that they're not right now, cause right now we're thinking in the moment and we want to do these things. Now. We're not looking at who we're going to be, but he's helping through this book and through the things that he's talking about. He's helping people to look down the line. This is where we all get to and, with that view in mind, look back and say, okay, now how do I get myself into a position where I have that time and that choice and that freedom from stress about money?
Speaker 1:This conversation that Gabe and I just had.
Speaker 1:It's because we're both genuinely moved by the ideas and, in the short time that we've gotten to know Steven and genuinely moved us, moved our behavior and, arguably, have created a different path for us in terms of the future.
Speaker 1:And I just want to bring this back to you, the listener and the advisor, whether you have a book or whether you're looking to write a book just the power that a book can have. Right, you do good work. You are trusted with so much responsibility and you help guide people in one of the things that arguably, is most important for them, being their finances, their family and generations to come. And how cool would it be if you had your ideal prospects, your ideal clients, this engaged in your message, where, literally, just like the other books that we've talked about Rich Dad, poor Dad and Dave Ramsey and other ones, where people are literally talking about your ideas when you're not even in the room and they're sharing the ideas. This example right here is my hope for everyone in the services that we do and help them to go from advisor to author so that they can get out their message in a much bigger way and really make a bigger impact on the people that they serve and that they want to serve.
Speaker 2:And if you're with us at this point, hopefully that point's been made and the only question I have for you is what's your one big idea and when are you going to execute on moving forward to writing that book that can make a big difference, gabe, while I have you here, any final thoughts to wrap up this session today, I think that's a good point, paul, and we've been focusing in on one of the clients that we've worked with, but through conversations with other, I agree a hundred percent with what you said, that they do such good work for their clients and it's so meaningful Like they've all seen, this view of when they're reaching retirement, and they have this valuable insight that they get to see on a daily basis and can help people that are starting to approach it or even just starting out to really set themselves up for success in a much larger way.
Speaker 2:And, like you said, that they do have that one big idea. They have so many stories, so many things to inform, to help others, and that when they can zero in on okay, here's my big idea when that goes into a book, it's going to help to get their message out and get us talking too. And I'm on the golf course telling my friends about your book too and get us talking too. And I'm on the golf course telling my friends about your book too, and I think that it's gonna make a big impact in people's lives. And so I'm excited about the fact that we're talking about how do you get to that core message. And so when they're thinking about it and they contact you and say okay, I wanna get this into a book that it really can be, a book that helps to change how people think about their money and their financial life.
Speaker 1:Thank you everyone for taking the time to listen today. I thought that I was going to be able to make a lot more jokes at my brother's expense. This is our very first podcast together, but we ended up having, I think, a substantive conversation, and so thank you, gabe, for being our guest today and looking forward to the work that you do in helping our clients create these success stories where they're taking that next step in their career. They're opening themselves up to the opportunity to grow their business, but also to make a bigger impact. So thank you again for all of our listeners today and we'll see you on the next episode.