The Influential Advisor
Are you a financial advisor looking to stand out as an influential leader and attract the clients you truly want to serve? You’re in the right place.
The Influential Advisor Podcast, hosted by The McManus Brothers—Paul G. McManus and Gabe McManus, explores the art and strategy of authoritative positioning for elite advisors who want to rise above the noise.
Each episode delivers actionable insights on how to amplify your expertise, elevate your visibility, and position yourself as the go-to authority in your market. Paul and Gabe are joined by leading advisors and industry insiders who share proven frameworks, real-world success stories, and behind-the-scenes tactics you can actually use to grow a more intentional, influential practice.
If you’re ready to stop competing on credentials alone, define a clear point of view, and attract better clients on your own terms, this podcast is for you.
Welcome to The Influential Advisor Podcast—where high-impact advisors learn how to lead with authority, build enduring trust, and rise above the rest.
gh-impact advisors learn to rise above the rest.
The Influential Advisor
051: Skyrocket Your Credibility: Paul G McManus on the "Power of Authority by Association" as featured on the Influential Entrepreneurs Podcast
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Listen to the full episode on the Influential Entrepreneurs Podcast with Mike Saunders episode here:
https://businessinnovatorsradio.com/interview-with-paul-mcmanus-co-founder-and-ceo-of-more-clients-more-fun-author-podcast-host/
But his name was Shane Walls and in 2016 , he reached out to me and , long story short , over the course , people like , okay , what's going on here ? What you know ? What's your secret sauce ? And he was gracious enough to point in my direction . So that got that started me on the path towards working exclusively with financial professionals , and that was back in 2016 .
Speaker 1Fast forward a couple years and it's in 2018 . And I'm speaking at two packed breakout sessions for an elite group of financial advisors and you know , just to give you a sense of it , they have to pay $25,000 a year just to be part of that group . And I was doing the two breakout sessions . I had Shane on my left and I had another client of mine that was part of the group on the right . His name was Mark and it was essentially an infomercial . I mean , I knew that no one there knew who I was , but they knew who Shane was , they knew who Mark was , they knew the results that the organization validated , results that the organization validated . And I , you know it was my real . It was my first real experience of what I call authority marketing and I knew it going into it right , and so I knew that I would have more people interested in working with me than I really had capacity to work , to work with .
Speaker 1So my strategy , my approach going into it , was that I essentially did the whole hour breakout session as more or less an infomercial , just you know , having them talk and tout their results , et cetera , and at the end of it I distributed an application which essentially said okay , you know , to take the next step and apply to potentially work with me . Fill this out . Oh and , by the way , it's going to cost $1,000 . And it's a deposit . So if for some reason , we decide not to work together , you'll get a refund , but it's $1,000 to simply have that conversation with me . And it was .
Speaker 1It was such a defining moment because you have a lot of seasoned , super successful type A personality . You know elite financial , you know insurance producers in there , and there was some grumbling and they were looking to like wait . So so what you're saying is that I have to pay you a thousand dollars to talk to you . And I'm like . I'm like , look , you know I'm not trying to be arrogant or anything , it's just the reality is is that there's more , you know there's gonna be more interest in working with me than I have demand for , and this is just a way that I can , you know , prioritize who to spend time with and make sure that you know it aligns with everyone's interests .